The true reason Taiwan imports cheese from Brazil

You will find it in any major supermarket in Taiwan: provolone-style smoked cheese from Minas Gerais, Brazil (“queijo tipo provolone fresco defumado”):
queijo tipo provolone fresco defumado

Given that Brazil is literally at the other end of the world and not exactly known for its cheese, you might be wondering what makes this cheese so special.

The answer is: it can be made to look like dried shredded squid (do a google image search).

I’m not kidding. Of course, if you cut the cheese normally, it looks just like you’d expect (I don’t recommend doing this in front of your Taiwanese in-laws):
Cheese cut normally

What you’re supposed to do with this precious cheese is to take advantage of its peculiar texture and shred it into long strands:
Shredded cheese

You can even buy it pre-shredded (notice the cow):
Pre-shredded cheese

As to why anyone would do that: a large percentage (around 10%) of the Taiwanese are vegetarians and some of them like to have vegetarian replacements for traditional dishes (everything on the 3rd picture is meat-free). Somehow, someone must have figured out that this type of Brazilian cheese can be shredded just like dried squid.

I’m wondering if the Brazilian cheese makers know why their product is so popular in Taiwan.


This Sunday: shops will be open in Luxembourg and Trier

Can’t decide where to go? I’ve compiled this handy list of stuff that’s cheaper in Luxembourg than in Trier (and vice versa):

Cheaper in
Blank CDs and DVDsPretty much
Fleur de seleverything else
Bottled water
Alcoholic beverages

Further information:



Business Review publisher New Media Lux filed for bankruptcy today

New Media Lux took over print magazines “Business Review” and “352” when their former publisher NMG went bankrupt in 2009. “352” was turned into an “online-only” magazine in 2011.

New Media Lux also publishes the “Made in Luxe” magazine and runs a bunch of websites catering to foreigners (a number of sites with “352” in their name,, The advertising agency Advantage Communication S.A. also belongs to the group.

Further information can be found on’s English website.