hypermegaglobal.net

I'm not an Apple fanboy (my phone's a secondhand Nokia N-something), but I'm usually impressed by their products from the perspective of someone who studied (strategic) marketing¹. It took me a while, however, to understand what the iPad was supposed to be. Is it really just a giant iPhone that can't make calls and doesn't have a camera?

Yes it is, and that's brilliant. First of all, because it's so basic it'll be cheap to make. Then, they just have to find some suckers who'll want to pay a lot of money for it. Hitler doesn't like it and you might not like it, but you're probably not a recently laid-off employee over the age of 40 who used to earn lots of money. These people - and I figured this out all by myself - are Apples target group: They haven't maxed out their credit cards yet (recently laid-off), could use an oversized gadget to boost their ego, appreciate the big screen (presbyopia usually starts at this age) and don't actually need a phone because - let's face it - in this economy nobody's going to call them back with a job offer.

It all makes sense now, doesn't it? Remember, you read it here first (and I didn't make a single MaxiPad joke).

¹That and banking and finance. It's like I wanted to study pure evil.